Online advertising refers to advertising on the Internet. It is different in many ways from traditional advertising media such as TV and print. None of the existing advertising media offers the interactivity of online advertising. Uniquely, customers can respond to a message, also, in a way that can be measured for its cost and effectiveness. Advertising on the Internet also offers an unprecedented control in targeting the audience.
An ad banner combines the benefits of broadcast, print, and direct mail making it a great tool for branding, generating new inquiries, and for driving transactions on a website. By advertising online, suppliers can reach buyers when they are actively looking to buy a product or service in the market.
There are numerous advantages of online advertising when compared to traditional marketing or advertising methods. Some of the biggest advantages are that it tends to be less expensive than other methods, and it has the ability to reach a wider yet targeted, and specific audience.
In addition, it is easier to track online advertising conversion rates, and determine which ads were most successful, and which led the audience to click through or make a purchase. It is also a much faster form of advertising; companies have the ability to adjust their advertising methods as needed, or to highlight new products, with very little effort or advance notice.
Yookos is Africa’s pioneering social platform that enables people all around the world to connect with friends and family, share interests and ideas, and play exciting online games wherever they are.
Advertising on Yookos opens the doors to an African market no matter where you are in the world reaching Africans in African and in the diaspora, with Nigeria, South Africa, UK, Ghana and Zimbabwe being our largest markets, opportunities and offering to connect to an African specific market.
Once you know what goal you want to focus on and the audience you want to target, start creating your advert:
Banner ads, also known as display ads or image ads are image-based advertisements that are widely popular online.
At Yookos, we believe that ads should contribute to and be consistent with the overall user experience. The best ads are those that are tailored to individuals based on how they and their friends interact and affiliate with the brands, artists and businesses they care about. These guidelines are not intended to serve as legal advice and adherence to these guidelines does not necessarily constitute legal compliance. Advertisers are responsible for ensuring that their ads comply with all applicable laws, statutes, and regulations.
Prospect Service is a team of London-based building contractors, specializing in extensions, conversions and refurbishments in the residential and commercial sectors.
We hoped to increase our targeted audience awareness of the organization. We also hoped to educate them about the services we offer and the benefit for them. Finally, we also wanted to introduce the business to potential customers
"It was a fresh and fn experience to promote the business on Yookos due to the technological liberties it allows you to accomplish using the platform. It was also great to reach first immediate friends and family who could not have otherwise known our presence"
Check out the prospect service group on Yookos
The Vocal Lexicon is a vocal training company that offers one to one and group tuition. They have also produced and sell vocal training CDs.
The Vocal Lexicon wanted to expand their presence on social media and wanted a place where they could post vocal training videos. Images and tips as well as provide suers a way of subscribing to their mailing list. As a result they chose to create a Yookos page and also take up an advert on Yookos to raise awareness about their products and increase sales leads.
"Every business wants to be heard; every business wants the world to know of its existence; every buiness prospects. These and more are what Yookos game me. Yookos gave me a voice as a business person. Yookos game me an opportunity to reach out to a wide audience and also express myself as a business person via diverse mediums, for instance videos, folders, documents, pictures and more. In addition to that, Yookos pages are user-friendly, that is, easy to navigate through. I have different customisable choices in terms of layouts. I can also easily keep track on my prospects and keep them informed on new products and posting tips to them. It's been an amazing experience so far."
Check out The Vocal Lexicon on Yookos