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Page Overview

Yookos Ads are integrated into the Yookos user experience, meaning that advertisers can target potential customers before they search, offering interaction and engagement unseen on other advertising platforms.

Page Administrators:

Jive Administration, Yookos Administrator

Created:

Oct 21, 2014

Yookos Advertising

Online Ads Explained

Online advertising refers to advertising on the Internet. It is different in many ways from traditional advertising media such as TV and print. None of the existing advertising media offers the interactivity of online advertising. Uniquely, customers can respond to a message, also, in a way that can be measured for its cost and effectiveness. Advertising on the Internet also offers an unprecedented control in targeting the audience.

An ad banner combines the benefits of broadcast, print, and direct mail making it a great tool for branding, generating new inquiries, and for driving transactions on a website. By advertising online, suppliers can reach buyers when they are actively looking to buy a product or service in the market.

Tip
Great for:
  • Interactive
  • Branding
  • Driving interactive Traffic
Advantages of Online Advertising

There are numerous advantages of online advertising when compared to traditional marketing or advertising methods. Some of the biggest advantages are that it tends to be less expensive than other methods, and it has the ability to reach a wider yet targeted, and specific audience.

In addition, it is easier to track online advertising conversion rates, and determine which ads were most successful, and which led the audience to click through or make a purchase. It is also a much faster form of advertising; companies have the ability to adjust their advertising methods as needed, or to highlight new products, with very little effort or advance notice.

Why advertise on Yookos?

Yookos is Africa’s pioneering social platform that enables people all around the world to connect with friends and family, share interests and ideas, and play exciting online games wherever they are.

Advertising on Yookos opens the doors to an African market no matter where you are in the world reaching Africans in African and in the diaspora, with Nigeria, South Africa, UK, Ghana and Zimbabwe being our largest markets, opportunities and offering to connect to an African specific market.

Creating an Advert Campaign
Identify Your Goal

Once you know what goal you want to focus on and the audience you want to target, start creating your advert:

  • Your advert is made up of a banner. You will hve to select a banner advert size as well as specifying a destination URL - website address that you want people to go to when they click on your advert.
  • When your destination URL lead users to your Page, Site, Event or Application.

Yookos Advert types and positioning

Banner ads, also known as display ads or image ads are image-based advertisements that are widely popular online.

  • 728 x 90 leaderboard banner advert
  • 300 x 250 banner advert

Step 1Advertiser Details
  • Select whether you are creating the Ad campaign in a personal or organisational capacity.
  • Complete the personal details section, if you are an organisation you would need to complete the Organisation details as well.
Step 2Campaign Details
  • Complete Ad campaign details and select the “Preview Ad tab”, at the bottom of the screen to confirm the details you have submitted.
Step 3Campaign Preview Details
  • Once “Preview Tab” has been selected you will be able to see all the details you completed under personal details, Organisational, and Campaign details along with the image of banner and destination Url / redirect website address.
  • Note the two tabs at the bottom of the screen “Back” and “Proceed”
  • Should you find any mistakes or error in the details completed select Back tab and you will go back to the previous screen to correct the errors.
  • If you are satisfied with the details select “proceed” tab.
Step 4Check Out
  • Once you have selected proceed you will be redirected to the Cost Summary page where you will be able to view the cost of the Advert Campaign
  • Proceed to and check out to make payment
  • Once payment is made a pop up will come up where you may view all your Ad compaigns and the status of the ad campaign.
  • Yookos will assign your account a daily spend limit. This is the most Yookos will allow you to spend in one day, not the amount you are going to be charged.
Step 5Review and Submit your advert(Confirm)
  • The final step of this process is to submit your advert. Your advert will be reviewed to ensure it meets our guidelines. Kindly ensure your email is entered correctly, as this will also be the email address we will use to send your reports on how to monitor yor campaign.
Tip
Yookos will assign your account a daily speed limit. This is the most Yookos will allow you to spend in one day, not the amount you are going to be charged.

At Yookos, we believe that ads should contribute to and be consistent with the overall user experience. The best ads are those that are tailored to individuals based on how they and their friends interact and affiliate with the brands, artists and businesses they care about. These guidelines are not intended to serve as legal advice and adherence to these guidelines does not necessarily constitute legal compliance. Advertisers are responsible for ensuring that their ads comply with all applicable laws, statutes, and regulations.

Ad display/Ad delivery:
When an ad is successfully displayed on a digital screen.
Address:
A unique identifier for a computer or a site online
Ad Serving:
The delivery of an ad by a server to a user's computer.
Animated GIF:
An animation created by combining multiple GIF images in one file.
Banner:
A common form of digital advertising that utilizes a graphic image, or other media object, to promote a brand on a website.
Brand awareness:
A measure of how well consumers know your branch.
Browser:
A software program that requests, downloads, caches and displays a webpage.
Clicks:
A measure of actions taken on a link, whereby a consumer is directed from one page or ad to another.
Clickthrough Rate:
The ratio of clicks on an ad to the number of impressions served.
Cost-per-thousand impressions[CPM]:
The price to purhase 1000 impressions. It is the standard pricing model used across media channels.
Frequency:
The number of times an ad is delivered to a unique browser, and hopefully a consumer within a given timeframe.
Geo-targeting:
An ad targeted based on a user's specific location.
Graphic Interchange Format(GIF):
Any combination of static or animated imagery created in a .gif format.
Half page banner:
A 300x600 pixel banner.
Home page:
The page designated as the main point of entry to a website.
Impression:
The number of times a brand's ad is served on a webpage.
Insertion order:
TA legally binding sales agreement between a brand and a media vendor for the purchase of media space.
Leaderboard:
A 728x90 pixel banner.
Medium rectangle:
A 300x250 pixel banner.
Page view:
A measure that counts when a webpage is fully loaded.
Pixel:
A single picture element(1x1 units) used for image display.
Rate card:
An outline of a media vendor's placements, products and their associated costs.
Re-direct:
The webpage that a user was visiting prior to reaching their current page.
Referral URL:
The webpage that a user was visiting prior to reaching their current page.
Repeat visitor:
A unique visitor that has gone to a website two or more times during a specific timeframe.
Run of network:
No defined targeting restrictions, reaches everyone across a website.
Run of site:
No defined targeting restrictions, reaches everyone across a website.
Target audience:
The intended audience for a brand's ad, typically defined by a combination of demographic and/or psychographic information.
Advantages of advertising online
There are numerous advantages of online advertising when compared to traditional marketing or advertising methods. Some of the biggest advantages are that it tends to be less expensive than other methods, and it has the ability to reach a wider, yet targeted and specific audience. In addition, it is easier to track oline advertising conversion rates and determine which ads were most successful, and which led the audience to click through or make a purchase. It is also a much faster form of advertising; companies have the ability to adjust their advertising methods as needed, or to highlight new products, with very little effort or advance notice.
Advertise Continuosly.
Shoppers don't have the store loyalty they once did. You must advertise to keep pace with your competition. The National Retail Merchants Association states: "Mobility and non-loyalty are rampant. Stores must promote to get former customers to return and to seek new ones".
Advertise Because Your Competition is Advertising
There are only so many consumers in the market who are ready to buy at any one time. You'll need to advertise to keep regular customers and to counterbalance the advertising of your competition. You must advertise to keep your share of customers or you will lose them to the more aggressive competitors.
Ad Destination
What can I lik my ad to? You can choose to advertise a web page or content you've created on Yookos. Please specify in your Advertising application either "External URL" or your desired Yookos content. I don't have a website for my organization.
What is a Yookos Page?
Business, brands, and other professionals(such as artists or musicians) can create Yookos Pages to share information and engage with people on Yookos. Pages are offered at a nominal rate and can be used instead of an external website when using Yookos Ads.
Advertise Because It Pays Off Over a Long Period
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising.
Advertise to Generate Store Traffic
Continuous store traffic is the first step toward sales increases and expanding your base of shoppers. The more people who come into the store, the more possibilities you have to make sales and sell additional merchandise. For every 100 items that shoppers plan to buy, they make 30 unanticipated "in the store".
Advertise to Make More Sales
Advertising works! Businesses that succeed are usually strong, steady advertisers. Look around. You'll find the most aggressive and consistent advertisers are almost invariably the most successful.
Advertise Because There is Always Business to Generate
Your doors are open. Salespeople are on the payroll. Even the slowest days produce sales. As long as you're in business, you've got overhead to meet and new people to reach. Advertising can generate customers now and in the future.
Advertise to Keep a Healthy Positive Image
In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy.
Campaign Cost and Budgeting
Do I have to pay for Yookos Ads? How much do they cost? Yes, Yookos Ads are a paid service. Whenyou run your ad you will only be charged for the number of impressions of your ad that are displayed(CPM). The amount that you are charged will never exceed your quoted rate.
Why Advertise?
Even if there is only one company in the world offering its products or services, no one will know about it until it advertises. Advertising is a tried and tested way to increase the reveenue by informing prospects about a company's offerings. Advertising helps a company stand out from the crowd by creating the product and brand awareness and an effective ad campaign can put a business ahead of its competition.
Prospect Services
About

Prospect Service is a team of London-based building contractors, specializing in extensions, conversions and refurbishments in the residential and commercial sectors.

Goals

We hoped to increase our targeted audience awareness of the organization. We also hoped to educate them about the services we offer and the benefit for them. Finally, we also wanted to introduce the business to potential customers

Experience

"It was a fresh and fn experience to promote the business on Yookos due to the technological liberties it allows you to accomplish using the platform. It was also great to reach first immediate friends and family who could not have otherwise known our presence"

Anthony Baafi - CEO Prospect Service

Check out the prospect service group on Yookos
https://www.yookos.com/groups/prospect-service

The Vocal Lexicon
About

The Vocal Lexicon is a vocal training company that offers one to one and group tuition. They have also produced and sell vocal training CDs.

Goals

The Vocal Lexicon wanted to expand their presence on social media and wanted a place where they could post vocal training videos. Images and tips as well as provide suers a way of subscribing to their mailing list. As a result they chose to create a Yookos page and also take up an advert on Yookos to raise awareness about their products and increase sales leads.

Experience

"Every business wants to be heard; every business wants the world to know of its existence; every buiness prospects. These and more are what Yookos game me. Yookos gave me a voice as a business person. Yookos game me an opportunity to reach out to a wide audience and also express myself as a business person via diverse mediums, for instance videos, folders, documents, pictures and more. In addition to that, Yookos pages are user-friendly, that is, easy to navigate through. I have different customisable choices in terms of layouts. I can also easily keep track on my prospects and keep them informed on new products and posting tips to them. It's been an amazing experience so far."

Frank Obimdike - CEO TVL

Check out The Vocal Lexicon on Yookos
https://www.yookos.com/groups/the-vocal-lexicon